

Over his last decade at IBM, he worked extensively on conceiving, developing, practicing and evolving the “business artifact” approach to building Business Operation Models. His research at IBM spanned a broad range of areas, including Parallel Processing Architectures and Database Machines, Artificial Intelligence and Qualitative Reasoning, and Operational Business Modeling and Business Design. Watson Research Center for over three decades as Research Staff Member.

×Īshok Vasudevan is Co-founder & CEO of Preferred Brands International, a Connecticut-based food company that makes Tasty Bite and a range of other natural, ethnic and specialty foods sold in major supermarkets globally. Meera has a Bachelors in English with post-graduate qualifications in Marketing from the University of Madras and INSEAD, France. She has served on some non-profit boards in the US, and is currently on the board of the United Way of Western Connecticut. She worked on a number of entry strategies for global brands looking to enter the Indian market and on national social research projects for UNICEF. After nearly a decade there, Meera co-founded India’s first specialist and largest qualitative research firm, Quantum Market Research. Meera began her career in market research at MARG (Marketing & Research Group), India. Meera also co-founded ASG-Omni a US and India based consulting firm involved in the design and execution of entry strategies for large US corporations looking to do business in India.

Meera Vasudevan is Co-founder of Preferred Brands International, a Connecticut-based food company that makes Tasty Bite, a range of natural, ethnic food sold in major supermarkets around the world.
